As a small business, it is likely that you use apps to manage your key business processes for ordering inventory, monitoring cash flow, managing information and handling a variety of other tasks, but what if do not have a mobile app of your own to help you reach a wider audience and increase customer loyalty and sales.
Small businesses may not have their own app for a multitude of reasons. They may think that they do not need one, or are probably under the impression that having a mobile-responsive website is enough. Alternatively, maybe they do believe they need an app, but find it too expensive to get one. Whatever the reason, the fact is that you are missing opportunities for growth if you don’t have an app!
According to statistics, people interact with apps 89% of the time when they are using their mobile devices. You have to admit, that is a lot of possible business and you just cannot afford to close your eyes to all this untapped potential. Still not convinced? Here are a few compelling reasons why your business needs its own mobile app, and NOW:
Opens Up Multiple Marketing Avenues With a mobile app, you can you can market your business in multiple ways, making it easier for you to achieve your business goals. For example, a customer loyalty program is an effective marketing tool and many consumers value such programs as they receive exclusive promotions and benefits! Having a mobile app provides businesses a simple way to recognize and reward their loyal customers.
Moreover, an app can be used to communicate with your customers at any given time, regardless of where they are located. You can send messages to announce a public event, confirm a reservation or notify them about an upcoming sale. Not only this, you can also send push notifications where a message pops up on your app. Research says that more than 40% people immediately engage with the app after receiving a notification.
Enhances Overall Marketing Effectiveness By incorporating data gathering features in your mobile app, you can generate key metrics to measure the success rate of your campaigns, and then use that information to empower your marketing efforts. These metrics provide important information on how your target audience interacts with your business, such as searches, visits, purchases, checkouts and more. With these numbers, you can create effective marketing strategies, like social media marketing.
Boosts Revenues While your customers are probably used to buying your services or products through your mobile-responsive website, having a mobile app with purchasing capabilities will ensure they can buy what they want at any time! You can include a catalog of your products or services, as well as reservation and ordering capabilities so, even if your customers are away from their computer, they can easily order what they want and pay for it through their mobile devices.
As you can see, there are many benefits of having a mobile app for your business and with mobile app development more affordable than ever, you have the perfect opportunity to build an app and take your business to the next level!